New Blog Design for a Screenplay Reader

Updating the look of a Wordpress blog is more than creating a cute header; it’s creating an identifiable brand.

I just finished updating www.Screenwriter-to-Screenwriter.com and had a lot of fun creating a home for Monica Partridge’s excellent discussions on writing for film.

• Theme: I searched out an easy-to-use theme Atahualpa, the same theme I use for

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SEO Strategy: Inbound Links

It’s all part of the SEO game plan, which starts with making your website your

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3 Types of Sideways Advertising

Traditional advertising works: ads placed in targeted media with clean graphics and a clear call to action bring in the clients. But do you know about “sideways” advertising and PR campaigns that at first glance aren’t targeted, yet increase the PR of a company for everyone’s benefit?

1. Social Networking. Are you on Facebook? MySpace? Twitter?

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