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In the preceeding post, I talked about one way to increase your page rank: Inbound Links. Another way for search engines to find you is to title each page on your website carefully and creatively. Your page title is displayed in search results as the most prominent piece of information available to searchers, so choose Continue reading SEO Strategy: Page Titles Your brand is not your logo, your color scheme, your PR or even your product. Your brand is the feeling people have when they think of you. I had a boss who worked at the happiest place on earth, and always mentioned that the coffee shops on Main Street would place vanilla extract in warming trays Continue reading mini-branding Part 1 I was standing behind my white plastic table at the Friday Farmers’ Market with a choice bucket of worm bedding spread out before me. As potential customers drift past the honey and lavender booths, they come to a stop and watch as I uncover a dark chunk of earth, break it open like a chocolate Continue reading Upselling Worms |
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