Upselling Worms

I was standing behind my white plastic table at the Friday Farmers’ Market with a choice bucket of worm bedding spread out before me. As potential customers drift past the honey and lavender booths, they come to a stop and watch as I uncover a dark chunk of earth, break it open like a chocolate

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September 17th, 2009 | Tags: , , | Category: Advertising | Leave a comment

3 Types of Sideways Advertising

Traditional advertising works: ads placed in targeted media with clean graphics and a clear call to action bring in the clients. But do you know about “sideways” advertising and PR campaigns that at first glance aren’t targeted, yet increase the PR of a company for everyone’s benefit?

1. Social Networking. Are you on Facebook? MySpace? Twitter?

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August 6th, 2009 | Tags: , | Category: Advertising, Social Marketing | Leave a comment