By Melissa J White, on March 24th, 2010
Here’s the website with content added and photos sized to fit. I chose this design because it was fully CSS and included some nice callout boxes. I also liked the palette of colors: melon and rich grey. These colors are in the artist’s work, yet create an subtle background that doesn’t detract from the work.
  
The header includes the artist’s main photo of herself and two more photos of the two categories she creates art in: gourds and leather.
I built out the three main pages for the meeting: the Home page, a Product-grid page, and an Item page which includes the description of the piece and a PayPal button to purchase.
One of the more difficult parts in building the 3 pages for the meeting was working in someone else’s css. This free template included a layered Photoshop file which made it easier to figure out what was going on with the pieces.
The final, critical element was working the SEO into the content. I had a list of keywords that WESST had developed for my client and I went back and forth between the old content and the keyword list, working in what I could.
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Epilogue: The meeting with the client went well, and only one part of the design was changed: the client requested the thumbnails in the product-grid page not be cropped. I really liked the dramatic cropping of the photos, and explained that the they were “details” of the art. The client acquiesced, but in the end I used what she was more comfortable with. She’s going to have to live with the site for longer than I am, after all!
Content was tweaked, photos discussed, and I went home thinking I was going to fall into bed and catch up on a night of only 5 hours of sleep. But what’s funny is that I didn’t feel tired at all when I got home and instead caught up on some reading and social networking.
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I hope you liked this series on creating a website design in one night. You can visit artist Amï Diallo’s ongoing website design here: www.amidiallo.com. Please note that not all of her links work, i.e. the PayPal buttons are just placeholders for now.
Have you had the experience of having to create a design in one night? What shortcuts do you use? Please leave a comment and let us know how you did it!
By Melissa J White, on March 23rd, 2010
1:00 am MST: I actually love staying up late at night; the house is quiet, the orange cat sleeps at my feet for company, Facebook goes wacky, the internet goes down…what? There’s a red light on my internet modem. Oh crap. I’ll think about that later.
There’s still more to do before the fun part of the design comes in. I start by pulling and unformatting the copy from the client’s old site, from one main page, deleting all the hard returns and soft returns, the italics and the bolds. I use TextEdit on the mac.
Next I’ve got to do some math to think about creating a table for the grid template. I know that the CSS, the font styling part of CSS anyway, can be done inline on the page for a mockup; later I can export it as a style sheet.
The outer box is a container that will hold the header, the footer and the main content. main content is divided into 2 columns: left column (mostly text) is 200 pixels, right column is 560, each picture 160. I’ll but a table inside the right column to hold the products on the grid page and a large photo with thumbnails on the item page.
Now that I know what I want, I need to start building. I look at my recent projects and none of them are carrying exactly this configuration of CSS and tables. I start the CSS code and am too tired to make it work properly, my momentary lapsing into Zs makes me forget crucial keystrokes like ; and /.
I mess with a pre-made Dreamweaver template, but they are only using CSS for the font styling and a long column on the left with a 4-row, 3-column table never works right, the width of the columns changing with new text. (I’m using an old version of DW; certainly they have updated it by now?)

Finally, around 1:45 am, I begin searching the Web for CSS templates. I figure that if I don’t find anything, I can always do the design in Photoshop, save the pages as jpegs and use image map to overlay the navigation. In fact, this is what I usually give a client as an intermediary step. But I find a template that has a structure I can strip and rebuild rather quickly. It is all CSS and although the main content will expand its shape, it still feels more like a website than a blog.
Next step: tinkering, adding content.
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Find some great free css templates at Free-css.com.
By Melissa J White, on March 23rd, 2010
12:00am MST: Now that the night is waning, I’m going to start making time constraints on this One-Night Website redesign.
So–I am not going to even go into Photoshop — not yet, anyway. I’ll have to go right to code for the layout. As an intermediary, I think I’ll use Excel to set up a table-like structure. I’ll set up a grid and an item template, T2 and T3, respectively.
FYI, the way I get these images is to save the Excel worksheet as a PDF (> Print > Save as PDF) then open it in Photoshop which rasterizes it.
 Grid Template
 Item Template
You can see that these two templates will work nicely together if you create each on a separate worksheet in Excel and flip back and forth between them; the flow will look natural.
So how many template mockups do I need to show tomorrow? At least these two and the home template, which I should do next. Yawn! I need to start thinking where/if can cannibalize this HTML/CSS structure from one of my existing sites or just start from scratch.
By Melissa J White, on March 22nd, 2010
10:00pm MST: So it’s been 3 hours since I started this One-Night Website redesign. The first hour I planned, then I procrastinated, then I finalized the main new sitemap with a 7-button nav bar.
This post will be about breaking down the content into templates.
First is a Home Page template that will be inviting, have keyword-rich
Continue reading One-Night Website Part 4: Templates
By Melissa J White, on March 22nd, 2010
9:00pm MST: I did the first version of the sitemap a few days ago. Here’s how: I took the keywords that received the largest effectiveness ratio between number of searches and number of occurrences and used as many as possible as navigation headers while keeping close to the intent of the client and her work.
For
Continue reading One-Night Website Part 3: Sitemap
By Melissa J White, on March 22nd, 2010
What have I been doing the last hour since announced I had to have this website mockup done tonight?
8:00pm MST: So I spent the last hour writing the previous post, tweetng, fb-ing and alerting my blogging friends, tweaking my blog theme, getting a refreshment and now it is 8pm. How time flies. I also checked
Continue reading One-Night Website Part 2: Procrastinating
By Melissa J White, on March 22nd, 2010
Create an entire working website mockup in one evening? Stress much?
7:00pm MST: I’d rather be watching “2012″ with my son, but I have a meeting with my client tomorrow afternoon and must deliver a working mockup.
So I thought I’d help myself focus and give you some play-by-play tips as the night unfolds. The goal? Not
Continue reading One-Night Website Part 1: The Plan
By Melissa J White, on March 19th, 2010
After you’ve done even a few of these, you’ll start to see how a complicated story is
Continue reading Beating Out a Movie to Find Story
By Melissa J White, on March 8th, 2010
 Updating the look of a Wordpress blog is more than creating a cute header; it’s creating an identifiable brand.
I just finished updating www.Screenwriter-to-Screenwriter.com and had a lot of fun creating a home for Monica Partridge’s excellent discussions on writing for film.
• Theme: I searched out an easy-to-use theme Atahualpa, the same theme I use for
Continue reading New Blog Design for a Screenplay Reader
By Melissa J White, on November 24th, 2009
In the preceeding post, I talked about one way to increase your page rank: Inbound Links. Another way for search engines to find you is to title each page on your website carefully and creatively. Your page title is displayed in search results as the most prominent piece of information available to searchers, so choose
Continue reading SEO Strategy: Page Titles
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I'm Melissa J White, an award-winning designer and writer. I love helping small businesses find creative ways to reach their market. Diablo Canyon, New Mexico |
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