mini-branding: write your story

Do you need a way to reach your customers but can’t afford the thousands of dollars it would cost to do an extensive branding program?

Whitespace Creative in Santa Fe offers a specialized marketing service called mini-branding™. Targeted to small businesses, non-profits and entrepreneurs, mini-branding™ is a series of one-on-one consultations that defines your brand's identity, teaches you how to keep your brand visible, and gives you resources so you can continue to evolve your brand as your market changes.

Once you have defined your brand's strategic direction, Whitespace Creative can build your collateral: from logo to web to print.

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“Melissa is an intelligent business person's dream to work with; she is thoughtful, thought provoking, creative, articulate, fun and basically the consummate professional.”
–Bette Bradbury, Bradbury Communications and WESST Corp., NM

Melissa J White of Whitespace Creative, is an Addy® award-winning art director and has done branding and advertising design for The Santa Fe Opera, Nancy Youngblood, Santa Fe Convention and Visitors’ Bureau, Santa Fe Chamber Music Festival, First National Bank of Santa Fe, IAIA, High Country Gardens, i.e. architecture, Santa Fe Desert Chorale, Mothering magazine, Museum of New Mexico Foundation Shops, Explora! Museum, and Recycle Runway.

Melissa is the author of the upcoming nonfiction release, "Dizzy Sushi", and has won awards for her writing from the New Mexican, Recursos de Santa Fe, the Henry Austin Prize for Poetry and the Rhode Island International Film Festival. She is a City of Santa Fe Arts Commissioner and was a founder and past president of Intermezzo of The Santa Fe Opera. For more information on Melissa, her clients and awards, please visit:

www.whitespacecreative.com
www.melissajwhite.com

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Mini-branding™ steps include defining your brand features, discovering your brand's personality and engaging your brand's emotional potential.

Mini-branding™ can be done in 8 sessions in-person in Santa Fe.

Eight Steps to writing your brand story:

step 1: The Not So Big Secret: branding = feeling
Engage your service’s or product’s emotional potential.

step 2: What’s your Brand Story?
Define your features, benefits, rewards.

step 3: Spy School
Make research calls, try online survey tools, define your audience.

step 4: Who is your brand?
Discover your brand personality, archetype or metaphor.

step 5: Brand Talk—are you listening?
Define brand elements: key message, position, unmet need.

step 6: What is a Promise?
Your purchasing history: any promises broken/fulfilled?

step 7: Reaching
Create a ladder to your brand.

step 8: Synthesis
Media plan, marketing and PR ideas, and next steps.

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What can you do with a brand promise?
Once you have defined your brand, your market and your promise, you can:

• Develop a marketing plan
• Use advertising funds wisely
• Plan a website
• Target your market
• Benchmark your company's PR
• Clearly communicate your product's benefits

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Testimonial from a mini-branding client:
“The first time we met I felt that Melissa really understood my vision and she has been extremely helpful in assisting me in defining my next steps. I appreciate her ability to provide very truthful and honest feedback and at the same time be supportive and positive. I recommend her services with great enthusiasm. She is quick, smart, innovative, savvy, easy and fun to work with, and she a wealth of contacts and resources for her clients.”
–Nancy Judd, Recycle Runway.com

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The cost for eight 1-hour meetings: $1,200 + tax.
Email Melissa at this email to begin consultations. Have your current business idea or mission statement ready.

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No time to meet? Order the e-book!
The original Mini-branding philosophy distilled into a readable book form with examples and exercises for you to enjoy. Coming soon!

I look forward to working with you!
Meanwhile, please visit our cafepress site, here.
~mel


	"> Do you need a way to reach your customers but can’t afford the thousands of dollars it would cost to do an extensive branding program? Whitespace Creative in Santa Fe offers a specialized marketing service called mini-branding™. Targeted to small businesses, non-profits and entrepreneurs, mini-branding™ is a series of one-on-one consultations that defines your brand's identity, teaches you how to keep your brand visible, and gives you resources so you can continue to evolve your brand as your market changes. Once you have defined your brand's strategic direction, Whitespace Creative can build your collateral: from logo to web to print. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . “Melissa is an intelligent business person's dream to work with; she is thoughtful, thought provoking, creative, articulate, fun and basically the consummate professional.” –Bette Bradbury, Bradbury Communications and WESST Corp., NM Melissa J White of Whitespace Creative, is an Addy® award-winning art director and has done branding and advertising design for The Santa Fe Opera, Nancy Youngblood, Santa Fe Convention and Visitors’ Bureau, Santa Fe Chamber Music Festival, First National Bank of Santa Fe, IAIA, High Country Gardens, i.e. architecture, Santa Fe Desert Chorale, Mothering magazine, Museum of New Mexico Foundation Shops, Explora! Museum, and Recycle Runway. Melissa is the author of the upcoming nonfiction release, "Dizzy Sushi", and has won awards for her writing from the New Mexican, Recursos de Santa Fe, the Henry Austin Prize for Poetry and the Rhode Island International Film Festival. She is a City of Santa Fe Arts Commissioner and was a founder and past president of Intermezzo of The Santa Fe Opera. For more information on Melissa, her clients and awards, please visit: www.whitespacecreative.com www.melissajwhite.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mini-branding™ steps include defining your brand features, discovering your brand's personality and engaging your brand's emotional potential. Mini-branding™ can be done in 8 sessions in-person in Santa Fe. Eight Steps to writing your brand story: step 1: The Not So Big Secret: branding = feeling Engage your service’s or product’s emotional potential. step 2: What’s your Brand Story? Define your features, benefits, rewards. step 3: Spy School Make research calls, try online survey tools, define your audience. step 4: Who is your brand? Discover your brand personality, archetype or metaphor. step 5: Brand Talk—are you listening? Define brand elements: key message, position, unmet need. step 6: What is a Promise? Your purchasing history: any promises broken/fulfilled? step 7: Reaching Create a ladder to your brand. step 8: Synthesis Media plan, marketing and PR ideas, and next steps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . What can you do with a brand promise? Once you have defined your brand, your market and your promise, you can: • Develop a marketing plan • Use advertising funds wisely • Plan a website • Target your market • Benchmark your company's PR • Clearly communicate your product's benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Testimonial from a mini-branding client: “The first time we met I felt that Melissa really understood my vision and she has been extremely helpful in assisting me in defining my next steps. I appreciate her ability to provide very truthful and honest feedback and at the same time be supportive and positive. I recommend her services with great enthusiasm. She is quick, smart, innovative, savvy, easy and fun to work with, and she a wealth of contacts and resources for her clients.” –Nancy Judd, Recycle Runway.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The cost for eight 1-hour meetings: $1,200 + tax. Email Melissa at this email to begin consultations. Have your current business idea or mission statement ready. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . No time to meet? Order the e-book! The original Mini-branding philosophy distilled into a readable book form with examples and exercises for you to enjoy. Coming soon! I look forward to working with you! Meanwhile, please visit our cafepress site, here. ~mel