By Melissa J White, on November 14th, 2011
 Need a marketing tool that you control? Love to write? Need a quick and inexpensive website that you can update? Join this month’s Blogshop Weekend and have your blog/website up by Monday.
You will purchase a hosting package (through Hostgator), install WordPress on your self-hosted site, and learn the WordPress interface. IT professionals are on hand to help you through the process.
Professional blogger and award-winning advertising and web designer, Melissa J White will lead you through the technical and marketing aspects of starting your blog.
Space is limited. Register today!
DATES: Saturday, November 19 & Sunday, November 20, 2011
TIMES: Sat from 10am to 1pm; Sun from 1pm to 4pm
FEE: $150 + tax for the weekend, 6 hours of training
REGISTER: http://www.blogshopsantafe.com/registration
MORE INFO: info@blogshopsantafe.com, 505-231-8775
WEBSITE: http://www.BlogshopSantaFe.com
Here is a list of blogs that have been created in Blogshop Weekend:
By Melissa J White, on October 3rd, 2010
 I presented my first Blogshop (blogging workshop) last weekend at the Santa Fe Complex. With 8 eager participants. we worked for 3 hours each day on Saturday and Sunday and 8 new blogs were born! To read more, and to sign up for the next hands-on Blogshop, go to www.BlogshopSantaFe.com. I hope to see you in the next class!
By Melissa J White, on August 8th, 2010
A lot of you have been asking, so now I am inviting you to the first ever Blogshop!
Blogshop is a weekend workshop that will get you up and blogging in 2 days. Melissa J White–marketing designer and professional blogger–will teach a 4 part series that will include the art of blogging and the technical skills to get you to your audience.
DAY 1:
Part 1: Why Blog? Finding your market, freewriting exercises, keywords and how to incorporate them, how to tell a story, setting up your blogroll, ideas for interesting posts, your goals for your blog.
Part 2: Publishing. Getting your blog online, choosing a domain name, getting a host for your site, downloading WordPress, working with themes.
DAY 2:
Part 3: Fine Tuning. SEO (Search Engine Optimization), using the WordPress interface, plug-ins, categories and tags, backing up your database, site stats, spam filters, comments and creating a dialogue with your readers.
Part 4: Connecting. Social networking for your blog, products, squeeze pages, opt-in email services, affiliates, the money funnel, joint ventures, creating products.
Bring a writing journal, pen, your laptop and questions!
The first Blogshop will be the last weekend in September, 2010.
• Saturday the 25th from 1-4pm, and
• Sunday the 26th from 10am-1pm.
Location in Santa Fe, TBD. Cost is $100 for both days.
Class size is 10-12 students and includes a free French Toast breakfast before the workshop on Saturday.
Please email MelissaJWhite@gmail.com to register.
Forward this offer to anyone you think might be interested!
. . . . . . . . . . . . . . . . . . . .
Melissa is a member of David Risley’s Blog Masters Club/Inner Circle and blogs professionally at the following sites:
http://www.santaferealtypartners.com/blog
http://www.melissajwhite.com/blog/
http://www.mini-branding.com/
http://www.examiner.com/x-21650-Santa-Fe-Small-Business-Marketing-Examiner
By Melissa J White, on March 24th, 2010
Here’s the website with content added and photos sized to fit. I chose this design because it was fully CSS and included some nice callout boxes. I also liked the palette of colors: melon and rich grey. These colors are in the artist’s work, yet create an subtle background that doesn’t detract from the work.
The
Continue reading One-Night Website the Final Part 7: Adding Content
By Melissa J White, on March 23rd, 2010
1:00 am MST: I actually love staying up late at night; the house is quiet, the orange cat sleeps at my feet for company, Facebook goes wacky, the internet goes down…what? There’s a red light on my internet modem. Oh crap. I’ll think about that later.
There’s still more to do before the fun part of
Continue reading One-Night Website Part 6: Math & Design
By Melissa J White, on March 23rd, 2010
12:00am MST: Now that the night is waning, I’m going to start making time constraints on this One-Night Website redesign.
So–I am not going to even go into Photoshop — not yet, anyway. I’ll have to go right to code for the layout. As an intermediary, I think I’ll use Excel to set up a table-like
Continue reading One-Night Website Part 5: Layout
By Melissa J White, on March 22nd, 2010
10:00pm MST: So it’s been 3 hours since I started this One-Night Website redesign. The first hour I planned, then I procrastinated, then I finalized the main new sitemap with a 7-button nav bar.
This post will be about breaking down the content into templates.
First is a Home Page template that will be inviting, have keyword-rich
Continue reading One-Night Website Part 4: Templates
By Melissa J White, on March 22nd, 2010
9:00pm MST: I did the first version of the sitemap a few days ago. Here’s how: I took the keywords that received the largest effectiveness ratio between number of searches and number of occurrences and used as many as possible as navigation headers while keeping close to the intent of the client and her work.
For
Continue reading One-Night Website Part 3: Sitemap
By Melissa J White, on March 22nd, 2010
What have I been doing the last hour since announced I had to have this website mockup done tonight?
8:00pm MST: So I spent the last hour writing the previous post, tweetng, fb-ing and alerting my blogging friends, tweaking my blog theme, getting a refreshment and now it is 8pm. How time flies. I also checked
Continue reading One-Night Website Part 2: Procrastinating
By Melissa J White, on March 22nd, 2010
Create an entire working website mockup in one evening? Stress much?
7:00pm MST: I’d rather be watching “2012″ with my son, but I have a meeting with my client tomorrow afternoon and must deliver a working mockup.
So I thought I’d help myself focus and give you some play-by-play tips as the night unfolds. The goal? Not
Continue reading One-Night Website Part 1: The Plan
|
 |
I'm Melissa J White, an award-winning designer and writer. I love helping small businesses find creative ways to reach their market. Diablo Canyon, New Mexico |
|
|
Need a marketing tool that you control? Love to write? Need a quick and inexpensive website that you can update? Join this month’s Blogshop Weekend and have your blog/website up by Monday.
FaceBook
Twitter
LinkedIn
Examiner